Head of Marketing UK & Ireland

Head of Marketing UK & Ireland (m/f)

Permanent employee, Full-time ?? London

You as part of the Tonie family:

We are looking for an experienced Head of Marketing for Tonies?? in the United Kingdom & Ireland. The role will be based in London and part of the new local marketing team. You will oversee all marketing operations of the company and develop the marketing strategy and vision in the UK working together with our head office in Dusseldorf, Germany. This primarily involves developing and implementing our strategy to develop Tonies??' market presence and help us find a "voice" that will make a difference and increase brand awareness.

You will also contribute to the strategy for building a team of enthusiastic omnichannel marketing professionals to support our growth strategy. The role will report to the UK General manager but work closely with the central marketing team in headquarters in Dusseldorf, Germany. The position will have substantial senior exposure and provides a great opportunity to develop fast in a strongly growing innovative toy brand.

Your tasks

* Design and implement comprehensive marketing strategies to create awareness and a buzz in the market.

* Develop a feasible marketing plan for the UK business and oversee its day-to-day implementation.

* Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press, etc.).

* Build a highly efficient team of marketing professionals.

* Produce ideas for promotional events or activities with our retail partners and organize them efficiently.

* Plan and execute campaigns for Tonies and new product launches.

* Monitor progress and submit performance reports.

* Conduct general market research to keep abreast of trends and competitor's marketing movements.

* Work with our head office in Dusseldorf, Germany to control budgets and allocate resources amongst various marketing channels.

* Plan and organize marketing functions and ensure they project the company's unique "voice".

* Become the organization's agent towards external marketing partners and build a solid network of strategic partnerships.

What we wish from you

* 5+ years of proven experience in a marketing role and some experience in a team lead position or similar role is preferable.

* Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).

* Solid understanding of market research and data analysis methods.

* Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.

* Excellent leadership and organizing skills.

* Analytical and creative thinking.

* Strong communication and interpersonal skills.

* Up to speed with current and online marketing techniques and best practices.

* Knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords for collaboration with an E-commerce team.

* Customer-oriented approach with aptitude.

* BS/BA in business administration, marketing, and communications or relevant field.

What you can expect

Our team in Dusseldorf, London, and San Francisco consists of a colourful bunch of unconventional thinkers, specialists and doers. You can expect a workplace in which you can actively influence and grow your role within the company. In addition to professional qualifications, it is particularly important to us that there is a good personal fit. The moment each of us had a Toniebox in our hands for the first time was when we realised we wanted to dedicate ourselves to ensuring our product is in as many children's bedrooms as possible.

What we stand for:

Customer-centric: We work as one proud team to get the best for our customers.

One team: We are joined up and encourage others to share their ideas.

Work at pace: We know our goals, and we work with clear outcomes in mind.

Take responsibility: We are self-aware, understand the impact we have on others and are positive about the future.

Specifically, you can expect the following benefits:

Permanent employment and immediate start date.

Excellent working atmosphere in a highly motivated team.

Dynamic challenges and projects with a lot of entrepreneurial scopes.

30 days paid annual vacation.

Competitive remuneration.

Additional services, such as insurance and mobility benefit for bus/train or parking.

If all this sounds familiar and attractive, we should certainly get to know each other because we are looking for someone just like you!

How to reach us

We are looking forward to hearing from you! If you have any questions in advance, please contact:

Martin Suhrbier

Recruiting

Boxing GmbH

Grafenberger Allee (Apply online only) D??sseldorf

Germany

(phone number removed)

About us

Here at Tonies, we are changing the way children listen to their favourite audio content, by making digital audio tangible. We have created a safe and playful way for children to experience stories, music and educational content that is loved by parents and children alike. By combining the best of digital technology with the magic and playfulness of figurines (the so-called Tonies), our screen-less Toniebox provides the perfect platform to enjoy all the benefits and fun of great audio content, without adding to children's screen time.